Marketing & Strategic Planning - Marketing Research - Corporate Training
Marketing & Strategic Planning
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Develop and execute marketing plans for Rx and OTC healthcare products and services including: |
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 Situation analysis; competitive analysis; marketing objectives, strategies, and tactics; key issues analysis; direct-to-consumer, direct-to-patient, and professional advertising, media, and promotion plans; marketing research plans; executive overview |
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Act as a virtual marketing department for companies wishing to outsource this service, including: |
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Fully integrated marketing plan (strategic and tactical)
Target audience identification
Product positioning
Advertising, public relations, and promotion agency search and selection
Professional and consumer strategies
Database and direct marketing strategies
Public relations strategies
Marketing research
Marketing to the health care professionals
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Work with marketing and regulatory to prepare for new product or new indication launch |
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Develop and manage professional, direct-to-consumer, direct-to-patient advertising; consumer and professional promotion; and public relations programs |
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Work to integrate packaging, strategies, and advertising across countries/regions into global plan |
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Lead Rx-to-OTC switch teams from NDA stage through launch |
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Liaison between companies for co-promoted Rx products |
Marketing Research
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Moderate focus groups and other qualitative research with healthcare professionals, patients, and consumers |
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Qualitatively test professional and direct-to-consumer advertising concepts, marketing tactics, and new product ideas |
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Manage marketing research projects including quantitative studies (BASES, marketing mix, product positioning, advertising recall, pricing elasticity, concept and claim sort, A&U tracking, in-home use tests, etc.) |
Corporate Training
Self Management - 1 Day Seminar
Objectives
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Understand what gets in the way of executing time management plans |
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Utilize a variety of tools and techniques that will maximize ability to manage activities and resources |
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Balance the tension between crisis management and long-term effectiveness |
Marketing for the Non-Marketing Manager - 1 Day Seminar
Objectives
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Comprehend the 4Ps of the marketing mix and how they apply to your organization’s marketing; Product Place Price Promotion |
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Understand the role of the Marketing (brand, product) manager |
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Identify growth vs. maintenance strategies |
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Communicate more effectively with the marketing function |
Public Relations - 1 Day Seminar
Objectives
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Understand the basic components of a PR plan or program |
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Learn the various constituencies or audiences of “stakeholders that PR deals with |
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Critically examine possible reasons for the success or failure of PR programs |
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Identify major ethical and philosophical issues that PR may encounter |
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