M LESTER CONSULTING, LLC is a marketing consulting company specializing in providing professional and consumer marketing and strategic planning, market research and corporate training services to healthcare and consumer product organizations.  We assist companies with the development and execution of marketing strategies and plans; professional and patient promotions; direct-to-consumer and direct response advertising, promotion, public relations, the launch of new products targeted to the professional and the consumer; and management of Rx-to-OTC switch projects.

We plan, manage and conduct marketing research to help identify optimal product positioning, advertising communications, packaging and pricing.  We also provide corporate training in marketing, public relations and self-management skills.

Additionally, M LESTER CONSULTING, LLC helps advertising and public relations agencies develop and execute professional and direct-to-consumer marketing programs for their clients. 

The company’s mission is:

Melanie R. Lester has over twenty-five years of marketing, research and corporate training experience.  She has worked in the healthcare industry for more than a decade, with leading pharmaceutical companies including Schering-Plough, Novartis, Bristol-Myers Squibb, Johnson & Johnson, Pharmacia, Pfizer, and Sanofi-Aventis.